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The secret of Escentric Molecules is the unique aroma molecule Iso E Super, which perfumer and founder Geza Schoen used for the first time in 2006, triggering a real hype that continues to this day. Molecule 01 became the ultimate cult fragrance and has left its mark on the perfume world like no other. Other perfumes complemented the portfolio: The collection consists of pure molecule fragrances (Molecule 01-05); perfumes that each combine a molecule with other fragrances (Escentric 01-05) and Molecule+, a molecule combined with a single other fragrance.
EM's Molecule 01+ Discovery Set is created to encourage and satiate your scentual curiosity. Designed for exploration, this set enables you to recce all five of our Molecule scents before determining your preferred olfactory escape.
The Molecule Discovery Set by EM is designed to awaken and satisfy your olfactory curiosity. With this set, you have the opportunity to try three Molecule+ fragrances before embarking on your favorite olfactory journey. The fragrances are packaged in convenient 8.5 ml mini vials.
The set contains 3x each 8.5 ml: Molecule 01 + Patchouli, Molecule 01 + Iris, Molecule 01 + Mandarin.
EM's M+ line adds +1 to Iso E Super, the super aroma-molecule that turned the cloistered world of perfumery upside down. Molecule 01 + Patchouli consists of Iso E Super + Patchouli. Iso E Super is an abstract synthetic molecule characterised as a cedarwood note with a warm, velvety cocooning sensation.
Patchouli is a natural extract from the leaves of the patchouli plant. A minimal fragrance for maximum impact. Let M+ Patchouli take you for a whiff on the wild side of modern perfumery that will keep admirers second-guessing what you're thinking and wearing.
Molecule 01 consists of 100% Iso E Super, pure and singular. It combines with — almost caramelises with — your own smell to meld into a personal scent signature. Molecule 01 has been said to cause animal magnetism — a latter-day love potion.
Geza Schoen used the beautifully mysterious and democratic aroma-molecule Iso E Super as the star of this juice. He felt it expressed everything a perfumer could want: radiance, tenacity, and power. "Iso E Super is one of those scents that makes you want to nestle into it. It's comforting and cocooning," says Geza Schoen.
Molecule 01 has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it sits with receptors in the olfactory system, only slowly releasing to make it easy for a new charge of the molecule on the receptors. Iso E Super does not exist in nature and was created in a laboratory at the IFF in 1973. "Molecule 01 is for the individual who might be a bit bored with fragrance and would prefer to radiate an aura. It's difficult to call a single aroma-chemical a fragrance — it's so much more personal," says Geza Schoen.
Molecule 01 is a cult classic of today that remains as disruptive and avant-garde as the day it was first bottled.