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Inspired by Patrick Süskind's novel 'Perfume', which is about the evocative power of scents, Belinda Everingham founded her label in Bondi Beach, Sydney in 2013. Its based on the unusual and unique native flora of Australia. In creative cooperation with chemists and using the latest technologies in natural ingredients, an outstanding collection was created of clean washes for a finally clean home.
A 100% botanically-derived laundry detergent without any sulphates, synthetic fragrance, petroleum distillates, PEGs, enzymes, optical brighteners, bleach, EDTA or quaternium.